As the leaves start to turn homeowners begin to worry over the condition of their drainage systems. Are they blocked? Leaking? Do you think it’s about to collapse? This is the ideal moment to boost customer interest and establish an exciting pipeline for business. However, if you are filling your pipeline of potential customers with advertising programs for leads, canvassing or advertisements in circulars for mailboxes it’s time to move on to the next crucial step -turning those leads into good business.
Through helping homeowners connect with experts in home improvement We are thinking a lot about the ways roofing professionals can improve their businesses. In the end, it’s the profitable projects you’re looking for and not only leads. In analyzing the information and feedback gathered from our study among the 300,000 homeowners we deal with every month, there are three key strategies that will assist you in getting the most from the gutter lead this time of year.
This is just as important as getting leads in beginning. The difference between being “just good” as opposed to “best-of-breed” in the process of following up can be as much as four times more business volume. In a recent research that we conducted on leads we discovered that of the 1,000 leads we that were provided, those with weak follow-up strategies had closed sales of eight in the average, while top-of-the-line performers had closed 32! If your typical gutter project earns $3,000 and you’ve paid just $24 per lead it could be the difference between making even on the revenue, and getting 400% ROI for your money.
In order to improve your following up, ensure that your team is prompt and consistent. Regarding rapid response the latest Harvard Business Review study showed that businesses had seven times greater success in setting appointments if they responded to inquiries within one hour , compared to companies that responded within two hours. Persistence means that you don’t give up on leads easily. Roofers must make at minimum six attempts at contact for each lead. We are aware that 55% leads are closed within a week, there are 45percent that are more difficult and require a nurturing follow-up. In reality 15 percent of leads will close within 30 days of when they were first created. So, stay persistent.
2. Synchronize Communication Channels
If your gutter leads originate from paid-for partners or from your own team’s canvassing efforts, consumers will employ a variety of sources to conduct research when they look for contractors. When contractors prove that they are aware of the homeowner’s process of selecting a contractor this can result in the effect of generating increasing referrals, brand recognition as well as organic leads. Utilizing multiple methods to respond and keep in contact with potential customers is a crucial method. The most recent half-yearly survey of homeowners we discovered the 40% who own homes prefer contact with contractors via textmessage, 55% would prefer to use email and 6% prefer to contact them via phone. Because you won’t be able to tell what method is most popular with every lead, make sure to use different outreach methods during different times to interact with potential customers.
3. Determine ROI (Return on investment)
Perhaps you’ve already set your sights on this fall’s budget for lead generation and if you’ve done well in monitoring now, the following year, you’ll have a clearer understanding of the amount to budgetand what channels should you advertise your company. For each lead channel you choose to use determine the amount of leads you convert with the gross profit you earn is generated, and then compare that to the investment in dollars you made for the particular channel. This will help you determine the “sweet place” that will get the maximum benefits in your advertising budget.
If you find that the “return” you earn in gross profits is higher then your “investment” of leads generated by one particular source this is a great business practice that’s to keep repeating or expanding. Lead sources that do not show an increase in ROI must be examined for reduction or elimination the following year. Do the calculations and then save the results at the close of the season to ensure that the investments you make in gutter leads cost less than the project’s earnings.